Your guide to the Video Games and IT marketing

Welcome to the Marteting. I'm Marta and I'll be your guide through the rapidly changing World of Marketing. You can expect a lot of marketing tactics, case studies, analysis, strategies and tips to build up your community. Let's go through this journey together!

crucible case study cover art
Amazon's latest free-2-play game called Crucible made quite the headlines recently. Too bad that not in the way retail-colossus would've anticipated. First of all, let's give you a brief overview:- The game was developed by the Relentless Studios (a subsidiary of Amazon), and published by Amazon Games- Crucible launched on May 20, 2020.-...
stay on target audience
You'll learn:- Why it's harmful to target everyone.- How you can define your target audience.- I'll show you example questions you can ask yourself to identify who your core audience is.- Bonus tactic which is simple and brilliant, but I bet you didn't think of it as such- Why all this hard work spent on research...
Positioning your game
You’ll learn:- Why should you think about positioning your game before you start the development? - What positions can you consider? With examples!- Why should you look for the Consumer Insight?- How Plants vs. Zombies: Garden Warfare positioned itself successfully among other shooter games? - Case Study- How Hat in Time - a cute platformer ensured that...